Archive for January, 2010

What You Need To Know About Advertising

Sunday, January 31st, 2010

 

How do you get visitors to see your brand new website? “Quick answer,” you have to ADVERTISE it. Yes! I know you already know this and, you have probably got the mother of a hard luck story to tell me about how a Advertising agency ripped you off. “I would really love to hear it” but, this article is not actually about…

 Advertising agencies.

It’s about Internet Marketing Advertising, and showing you why it is necessary.
 

Why Should You Advertise?
 

1)For Exposure: you need people to see exactly what you are offering, and by choosing to advertise, you can get a lot of people to see your website very quickly for free or at a very low cost. Just remember that in most cases you will always get better results if you use a paid online advertising service.
 

 

2)For Reputation: People will trust you more if you are willing to pay for your advertising, they will perceive you as someone who is serious about their business. Paying for expensive advertising will instill confidence in all potential customers to your website, which greatly increases your chances of making that sale.
 

 

3)For Leverage: considered by many experts to be the most important benefit of advertising. One of the major problem’s that you face if you are a “NEWBIE” in Affiliate Marketing is trying to convince people to purchase something from you without any proof of your earnings or testimonial’s from people that you know.

By using leverage, you can ride on the back of the already successful online marketers by saying…

..”Here is how I make a £1000 a day working at home”,

 but in this instance, the word I is referring to the person who actually wrote the sales page that you are using, and not yourself. this is the true power of using leverage.
 

 

Now you know the reasons why you must advertise your website, Let’s move on to identifiying the 3 main advertising types that are the most popular online.

 

 

1)Involentary: this refers to any form of advertising that you are forced to look at, this includes pop ups,pop unders or some dodgy code that someone has left on your browser that prevents you from leaving their webpage easily.
 

2)Volentary: this refers to people making a conscious decision to visit your website, without any encouragement from yourself or others. this type of advertising includes Pay Per Click, Banners, Classified ads, or Safelists.
 

 

3)Incentive: this refers to you being paid to look at other people’s ads. Your payment can be in the form of credits and in some cases money. Any credits that you earn can be used to advertise your own website, and if have a downline, there are some advertising sites that will allow you to offer your credits to members of you’re downline.

This Type of advertising includes, Traffic Exchanges, Paid to read emails, and Paid to surf websites.

If you have just got you’re brand new website up and running, then you really have to advertise it.  After all, you have no list or JV (Joint venture partners) that you can call on.

 There is no doubt, that advertising can be a risky business but, if you take a baby step approach to it. You can still acheive spectacular results without running up huge advertising costs.

 

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Posted in Advertising Secrets | 33 Comments »

Outsource services-are they good or bad?

Wednesday, January 27th, 2010

“I’m not gonna lie to you”, starting you’re own online business can be quite difficult at times. You will find it a pain in the ass to continually do all of the grunt work yourself, but there is a way for you to cut down your workload by as much as 90%, and guess what! you will not have to break the bank to do it.

Assuming that you already know the basics of Internet Marketing, have a web site, and you really haven’t the time to do all of the necessary work yourself. Outsourcing time consuming tasks out to freelancers is definitely the way to go to accelerate you’re online business.

Click this link to visit vWorker.com

BUT, before you take this step, you need to know what are the best web sites to hire you’re temporary staff from, and even more importantly, You need to  make sure that you are completely satisfied with their work before parting with you’re cash,

Here’s how you know if you have found one of the good outsource services online.

1.You should be able to instantly check the reputation and history of the person that you’re about to hire.

An additional bonus for you would be if you can also gain access to comments left by other buyers about the quality of their work. To ensure that the person that you’re hiring is the real deal, get them to provide a Expert Guarantee.

Having this in place will motivate the person that you are hiring because, they know that they could lose all of their deposit if they fail to complete you’re project.

2.You should be able to see a non disclosure agreement feature that gives you maximum protection of your intellectual property

3.There should be some sort of way that you can prevent the person that you’ve hired from running away with your deposit before completing the work that you’ve paid them to do.

It was not that long ago that you had no other choice but to pay non-refundable up front payments to the professional people that you wanted to do business with.  As you can imagine, doing transactions in this fashion caused a lot of heart ache for a lot of honest people.

Things have now improved for the better over the years, and services like “ESCROW” now offer far better protection against fraud and theft.

How do hire the best person to do your work?

For me to give you the best answer to this question, I have to use the time and money equation. If you have deadlines to meet,  obviously money should not be to much of a problem for you.

IF this is the case, then I would suggest that you pay special attention to the reputation and experience of the person that you are thinking of hiring. Check on their work history. Don’t hire someone for £100 and then entrust them with your £10,000 project.

Don’t make the mistake of just hiring somebody because they are cheap, remember the old saying “You get what you paid for,”

If you have NO deadline (more time than money)…

…then it might just worth you taking a gamble on hiring somebody with little or no work experience on the site. This will be beneficial to you for two reasons.

1)You will be able to negotiate a discount far more easily with a in-experienced person.

2)Your money will always be protected, providing that you use a service like Escrow. If the worst case scenario happens (The person that you’ve hired fails to deliver) you simply hire someone else free of charge, but if everything goes according to plan you will have got your project completed at a fraction of the normal price.

Click this link to visit vWorker.com

A crucial part of running a successful online business is knowing when to delegate work to others. having just read this post, You should be able see the obvious  benefits of outsourcing and realize that hiring staff is not as difficult as it looks.

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Posted in Making Money Online | 3 Comments »

3 Crucial Mistakes THat You Must Not Make!

Wednesday, January 13th, 2010

 

Affiliate Marketing, isn’t it “GREAT,” You don’t need to spend money on a web site, products, or advertising. All you have to do is promote other people’s products to you’re friends, family, and others.

Then start counting the cash as it rolls into your bank account. “Easy Money right,” So how come you haven’t made a cent yet? Maybe it’s because your making one of these dangerous mistakes.
 

 

Crucial Mistake#1 Believing in the Easy Button

 
Generally speaking, “nobody likes hard work” myself included. How many times have you been told, that their is a easy push button solution to all of your financial problems. The sales patter usually goes something like this…

“Make Money Online working 30 minutes a day while still dressed in you’re pyjamas!”

Believing in the above headline, is like believing in the “Fairy Godmother.”

You want it to be true but, deep down in your heart you know that it is not. Take my friendly advice and, Stop looking for something that doesn’t exist.

 Forget about finding that “Easy Button” and come to terms with the fact that you will never have a successful stay at home business, until you roll up you’re sleeves and build one.

Continuing to believe in the magical easy button will only hinder your progress, prevent you from investing in yourself, and ultimately will kill your dreams of owning a real online business.

“Let me tell you something” a few years ago I went back to college to study for a BTEC in business and finance,  and compared to my workload then, Affiliate Marketing seems very easy and simple to learn and do.
 

 

Crucial Mistake#2: Lack Of Self Belief

 

Before getting fully involved in Affiliate Marketing, I tried other business opportunities like Amway and Kleeneze. I liked both companies but they were not quite right for me at the time. You could say that I’m a bit of a “Business Junky” and a eternal optimist.

I have always, and still believe,  that working the 9 to 5 treadmill is the wrong way to go.

Yes! I know it’s nice to have a steady wage to pay off your mortgage,  and to go on you’re family holidays…

 But, over the long run owning you’re own business will bring you far greater rewards.
 

 

The simple fact is…

 
If you have any doubts about what you are doing online, don’t believe in the products that you promote. Don’t expect anybody else to believe in you either. You cannot let “FEAR” of failure stop you from trying.

Stop blaming others for your failures, accept that you will suffer the occasional setback, and learn from you’re mistakes.

Sh*t happens always has, always will. Only true self belief in yourself will set you free and help you achieve your goals.

 

Crucial Mistake#3 Not Building A List

 
“You just knew that I was going to bring this up again, didn’t you?” It is my little bug bare, and I make no apologies for bringing this point up again, because you simply must do it.

 “WHY” would you want to waste your time, money, and energy sending somebody straight to a merchant’s sales page, when you know that 98% of them won’t buy a thing.

Getting your visitors to sign up to your news-letter first is the smartest thing that you can do. You then will have multiple opportunities to convert them into “BUYERS”

With just a little help from an auto responder service you will be able to get repeat sales from the same customers which is the real secret to long term profits.

Capturing leads is important, because it gives you time to build rapport and trust with you’re subscribers. It is probably the most critical skill in Affiliate Marketing, and to continually ignore doing or learning more about how to do it, will result in disastrous consequences for you.

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Posted in Affiliate Marketing | 11 Comments »