In the past decade, there have been significant changes to the methods that business owners use to market products and services.
Because online marketing is free or relatively inexpensive, thanks to social media, many businesses are no longer publishing print ads in newspapers.
Readership has declined for many small newspapers and people are now turning to blogs and news aggregator websites to find information relevant to their specific wants and needs.
Online Ads Featured On Blogs
As a result, for most business owners it is no longer worth the expense to print ads in newspapers.
A better option might be to post an online ad through a blog hosting service that will circulate an electronic ad through many different blogs for a relatively low cost.
There is also a free technique for spreading word about your expertise, service and products through blogs. Sign up with a guest posting service.
You will be given the opportunity to post as a guest on many different blogs. This gives you free exposure, something you can’t afford to ignore.
Keep in mind that blog posts are indexed by search engines. If, for example, you write a guest blog post about smartphone apps that find coffee shops, your post will be displayed when someone searches for coffee shop apps. You get the idea, but blogs are not islands.
The information you provide and inbound links to your website will be available to anyone who uses the internet. There is a significant benefit, don’t you think?
Value in Print
So, is there value in print ads? Yes and no is the quick answer. For businesses that advertise in local newspapers in order to generate foot traffic, there is some value. Although it seems like everyone is online, that’s not the reality.
Depending on the demographics that you target, a newspaper may be a better option for you. There is a significant cost involved for publishing print ads in most newspapers, although space is generally available for the asking.
To answer the question posed in the title, there is no definitive answer.
For some companies, it is well worth the money to publish a printed ad. For others, particularly those who market directly to a young demographic, advertising dollars are better spend online.
Maximize Your Marketing Dollars
Whether you decide to publish a printed ad, or you opt to stick to online advertising, it is critical that you accomplish three things in any ad.
You must tell the reader who you are, what you do and where they can find you. If you have a website, make it prominent.
More than anything else, if you are sending readers to a website, it needs to be functional and provide valuable information that will work to convert visitors into paying customers — beginning with the first five seconds they spend on the page.