How do you get visitors to see your brand new website? “Quick answer,” you have to ADVERTISE it. Yes! I know you already know this and, you have probably got the mother of a hard luck story to tell me about how a Advertising agency ripped you off. “I would really love to hear it” but, this article is not actually about…
Advertising agencies.
It’s about Internet Marketing Advertising, and showing you why it is necessary.
Why Should You Advertise?
1)For Exposure: you need people to see exactly what you are offering, and by choosing to advertise, you can get a lot of people to see your website very quickly for free or at a very low cost. Just remember that in most cases you will always get better results if you use a paid online advertising service.
2)For Reputation: People will trust you more if you are willing to pay for your advertising, they will perceive you as someone who is serious about their business. Paying for expensive advertising will instill confidence in all potential customers to your website, which greatly increases your chances of making that sale.
3)For Leverage: considered by many experts to be the most important benefit of advertising. One of the major problem’s that you face if you are a “NEWBIE” in Affiliate Marketing is trying to convince people to purchase something from you without any proof of your earnings or testimonial’s from people that you know.
By using leverage, you can ride on the back of the already successful online marketers by saying…
..”Here is how I make a £1000 a day working at home”,
but in this instance, the word I is referring to the person who actually wrote the sales page that you are using, and not yourself. this is the true power of using leverage.
Now you know the reasons why you must advertise your website, Let’s move on to identifiying the 3 main advertising types that are the most popular online.
1)Involentary: this refers to any form of advertising that you are forced to look at, this includes pop ups,pop unders or some dodgy code that someone has left on your browser that prevents you from leaving their webpage easily.
2)Volentary: this refers to people making a conscious decision to visit your website, without any encouragement from yourself or others. this type of advertising includes Pay Per Click, Banners, Classified ads, or Safelists.
3)Incentive: this refers to you being paid to look at other people’s ads. Your payment can be in the form of credits and in some cases money. Any credits that you earn can be used to advertise your own website, and if have a downline, there are some advertising sites that will allow you to offer your credits to members of you’re downline.
This Type of advertising includes, Traffic Exchanges, Paid to read emails, and Paid to surf websites.
If you have just got you’re brand new website up and running, then you really have to advertise it. After all, you have no list or JV (Joint venture partners) that you can call on.
There is no doubt, that advertising can be a risky business but, if you take a baby step approach to it. You can still acheive spectacular results without running up huge advertising costs.
Very nice post as well as the video. PPC is a great way to market websites. This type of marketing is so easy to do but needs lot of money to maintain.
Hello Friend
Thank you for commenting
PPC advertising is indeed a great way to send traffic to your website but, it is far from being easy to do.
You are right about the cost associated with this type of marketing. Which is why you should never use PPC unless you know what you are
doing.
It is indeed necessary but I am afraid that for small time internet marketers this can be a huge investment. What I can suggest is for beginners to do self promotion through SEO, like blog commenting or forum posting. When they can afford it, they can then start with paid advertising.
Hi Geraldine
I thank you for leaving your comments.
I have to disagree with you on your views about cheap advertising. If you are just starting your online business, learning about SEO. Will take far to long. If money really is an issue for you. Then the most cost effective method for you to get the word out about your website. Will be by using social networking and Traffic Exchanges..
I found this article to be very interesting. I have went through and read many of your posts. They are amazing!
What is OIOpublisher?
OIOpublisher is an ad manager that focuses on maximising your revenue, saving you time, and keeping you in complete control of your ad space. This php ad management script can be used to sell and serve ads on any website. It is the ULTIMATE WordPress advertising plugin right out of the box!
What are the benefits?
-Complete control over your advertising, with fully automated sales
-Make money from your websites whilst saving valuable time
-Keep 100% of your revenue, forget middleman commission
-Run 3rd party ad networks alongside your own ads
-Gain exposure through our free ad marketplace
-Click here to purchase your copy today and get your 10$ discount code!
Very interesting, your a great writer. I’ll make sure to bookmark your blog and return in the future. Keep up the great work, have a great day!”
Lots of Great information in your post, I favorited your blog post so I can visit again in the near future, Thanks, Harland Buckhanon
I am so glad that I found your blog Internet Marketing Advertising-What is better that using an Advertising agency? | Paul Profitt Affiliate Marketing Blog. Congratulations on your interesting post. Well, that makes sense. I have checked out a few of your other posts and found some great information too. Just wanted to say that it is so much garbage out there and it is nice to know some people still put time into managing their sites. Thanks a lot for helping to bring awareness to the need for real solutions.
Hi Fernanda
Thanks for your comments. I think that it is always wise to consult others, and do some basic background checks, before you purchase anything that you see advertised online.
When we go to buy a product such as shoes or a good Internet Marketing resource, it is often very helpful to seek the advice of others who have bought the product, reviewed the product themselves, or perhaps if we are lucky, someone who actually worked with the product. Shopping around for Internet Marketing resources and advice before you buy is certainly no different. There are many programs out there claiming to full fill this need for beginning Internet Marketers.
Making corrections is easier and faster in the Internet marketing world. Editing text or adding or deleting graphics in an ad, based on customer feedback, is easily done in Internet marketing. Target marketing also works better here. While marketing offline, target marketing is more centered on geographic locations whereas with Internet marketing, identifying and accessing target markets based on race, ethnicity, socio-economic conditions, age, hobby, profession, gender etc. is easier.
Hi Ela
Thanks for your comments. I agree with most of your points about the differences between online advertising and off-line advertising, but by far, the biggest difference between the two is the advertising cost.