Archive for the ‘SEO Marketing’ Category

What Should I Write Articles About?

Thursday, April 15th, 2010

 

If you plan to write articles on a regular basis then, you need to know how to answer this particular question. Let me just tell you straight away that when it comes to writing articles, its all about being consistent in your chosen topic.

“I write a fair amount of articles myself and I also read a lot of articles on other popular (and not so popular) blogs web sites, and article directories”.

What I have discovered is that the most successful writers are usually the most consistent on all of the topics that they write about.

They don’t make the mistake of trying to pass themselves of as a expert on every subject under the sun.

Instead they concentrate their efforts in specialising on one subject only.

You will achieve much better results from writing your articles if you follow their lead.

I know from personal experience” that you will find it hard in the beginning to totally focus all of your efforts on

writing about one topic

but with just a little bit of time and practice you will soon get the hang of it.

As far as linking content to your own web site goes, Having the right article strategy in place right from the start is absolutely crucial.

Never write a article (unless you don’t care about ranking well in the Google search engine results) submit it to one or more

Article Directories, and link from your resource box to a unrelated page.

Your article should be on the same general topic as the website that you’re linking to in your resource box.

If your website is about music, then all of your articles should deal with music and related topics.

You can write about special equipment used in music, your philosophy on music, the benefits of listening to music, techniques

for recording different types of music, etc. Any topic having to do with music is fair game.

Try to get inside of the head of the person reading you’re article.

Get your article written by professional writers.

Just imagine, that they are really enjoying your article on music. There is more than a 50% chance that they will be

interested in more information on this topic. You’ve done all of the hard work by getting them curious enough to click on you’re link.

Why waste all of that hard work by sending them to a web page unrelated to your article.

Imagine the disappointment from your readers perspective. He or she was expecting more relevant content on music.

Instead, your article resource box link. Sends them to a web site about baking a cake.

“Instant turn of, a BAD user experience, and not very good for your profit margins, I might add.”

Can you see why consistency in your articles is so important?

Your resource box is not just about the link. There will be actual human readers looking at your article and possibly

(hopefully!) clicking the link in your resource box to get back to your website. To maximize the number of readers who click

the link in your resource box, you need to write on the topic of your website.

If you think of it from a SEO perspective.

You always want to anchor your text link keyword phrase direct from your article resource box to a related web page on your

site for a couple of reasons.

1) It helps Google and the other major search engines discover what your website is about.

2) It confirms to Google and the other major search engines that your article resource box link is consistent with the information on your web page.

By always writing articles on the same subject as your web site, you will…

…increase the number of visitors to your site, get more of those vital one way backlinks, and if these 2 added benefits were not enough.

Every article that you write on your niche brings you closer to becoming a respected expert.

“As I mentioned to you before.” it takes more effort to write consistently on one topic, but the payoff is worth it.

 

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How To Get Your Website Ranked Higher

Tuesday, March 23rd, 2010

 

How do you get your web site ranked highly in the popular search engines like Google, Yahoo, and Bing? Depending on what topic you’re Blog or Web site is about, getting it ranked highly in the natural search results can be extremely hard or, very easy.

For the purpose of this particular Blog post I will be concentrating on the Google and Bing search engines, showing you the differences between the two, and what factors they take into consideration before ranking your pages.

As a small business owner, I’m sure that you must get frustrated by having a web site that gets decent seo ranking in Google but ranks poorly in Bing, or maybe in your case it happens the other way around.

I have listed below possible reasons why this is happening and a few solutions to solve this problem.

1.Title tags: Google places more importance on title tags than Bing, so make sure that your keywords appear in your title at least once and no more than twice.

2.Google loves new content, and places a lot of importance to it. Whenever I write a new article or blog post, I always try to aim for a minimum of 300 to 400 words as I find that it increases the chances of my web pages being indexed and ranked higher.

 Bing doesn’t seem to place the same importance on new content as Google at this moment in time but I have no doubt that this will change in the not to distant future.

3.Relevancy: every article,landing page or blog post that you write, should be always relevant to the keywords that you are trying to rank well in the search engines for.

Once again, the Google search engine comes out tops for relevancy, I have experimented quite a bit typing in different keyword phrases in both the Bing and Google search engines, and I find that Google search is far more accurate.

4.Back Links and outbound links: Google and Bing will rank your website more favourably providing it has keyword rich anchor text back link phrases that are relevant to your web pages.

Bing likes outbound links more than Google but, I would recommend that you only give outbound links to web sites that you trust.

5. Domain age: Both Bing and Google seem to favor older domains, so if you are trying to start off on a new business, it is better to purchase a domain name, that’s been around for some time.

Following the above listed points will help get a higher page rank from Bing,Yahoo and Google, what you have to remember is that Search engine optimization techniques change on a regular basis so you need to stay up to date.

Getting large amounts of traffic from Google which is, in my opinion the best search engine is very important, but having good,relevant, and up to date content on your website will be the real key to your success.

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Writing Help-How To Make Money From Writing Articles

Sunday, October 11th, 2009

 

One of the best ways for you to make a little extra money online, (especially if your a bit of a technophobe) is to write articles.

You will of course need to have a love and passion for writing to get the best results.There are a host of websites that will pay you for writing for them.

You may have heard of Bukisa and eHow which are two of the most popular Article writing websites around, but the one that I think is by far the best of the bunch is Hubpages.

Reason’s For You To Love Hubpages


It’s Free To Join

It is a interactive website

It has a very active community


I have purposely not mentioned in my little list,  the fourth and most important reason for loving hubpages, (especialy if you are interested in making money)

Which is that you can plug-in 3 of the biggest affiliate programs right into the hubpage system, and in so doing potentially increase you’re overall profit margins.

Unlike other article submission websites, Hubpages rewards you for being an active member. as a matter of fact they almost insist that you actively participate.

If you don’t,  then you will quickly see your overall hub score rating drop quickly and believe me when I say that,  you’re hub score rating is very important.

 

Spam merchants are dealt with very quickly on Hubpages,(which is a feature that I like very much)

As well as being rewarded for being an active member, If you write about interesting topics you could easily find yourself being named as one of the top writers on the website.

Everything that you do on Hubpages is recorded in real time on their Hubtivity stream, I really love this feature because it allows people to find your work easily.

I will freely admit to you that I don’t spend as much time there as I would like, but this is due to my other online commitments.

You will find that HubPages offers the best online platform for your writing providing that you place importance on these three things.

1)Writing content that is findable on the web via the major search engines (Google/Yahoo)

2)Connect with other like minded people who share your passion and have similar interests

3)Be well rewarded for your work if you write good content Note: “HubPages gets Millions Of visitors per month”.

It is also a well know fact that Google loves Hubpages so, any decent article that you write will directly benefit from this.

 

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