Over the past couple of years.
Page load times has become a real hot topic of discussion.
And if like me…you are a regular reader of blogs in the Internet Marketing niche.
You would have no doubt already heard the rumours about Google favouring websites that have fast page loading times.
I don’t know about you, but I’ve never been one for following rumours.
What I wanted was some solid proof
So I decided to visit the blog of none other than Mr Google bigwig himself Matt Cutts.
And according to Matt page speed only plays a very small part in your page ranking in Google search.
I can’t say that I’m all that surprised to hear this news, because when you consider the 200 plus variables that Google uses to measure page rank.
There is absolutely no way that one single variable can have that much of an effect.
Which makes me believe that all of the scare mongering tactics used by these so called internet marketing guru’s, about fast loading pages are at best less than 30% true?
So Why Bother Listening To Them?
That is a good question, especially when you consider that they are also recommending that we use WP3 Total Cache as a way of speeding up our sites.
Which I find totally amazing given the amount of problems that most website owners have with this plugin.
As a matter of fact, I was so shocked by this recommendation.
I contacted HostGator (my host provider) to find out if I needed to change the plugin that I am currently using WP Super Cache.
Here is their reply.
“Hi Paul, W3TC has the advantage of being able to make use of Memcached.
However, we have seen better performance with WP Super Cache over all.
Thank you for allowing me to help you.
Sincerely, Ricardo C. Linux Systems Administrator II HostGator.com, LLC http://support.hostgator.com”
Date: March 25 2013
So you can see why I choose not to install W3TC on this site. I wanted an easier option.
And by continuing my research into speeding up page load times, I found 2 other possible solutions.
CDN MAX OR CLOUDFLARE
CDN (Content Delivery Networks) are simply a number of servers scattered around the globe, that are there for the sole purpose of delivering content to your visitors as quickly as possible.
Distance is a factor of web speed, which means that the closer the server is to your location. The quicker the page will load.
CDN Max and CloudFlare are both highly rated by Bloggers and Internet Marketers alike, and so… after much deliberation.
I decided to go with CloudFlare. For 3 reasons
1) It was already partially installed on my Cpanel at HostGator.
2} it cost less than CDN Max.
3) CloudFlare appeared to have more extra website protection features.
Those extra protection features allowed me to remove some of the plugins that were slowing down my site
But unfortunately for me, I had to stop using CloudFlare by the end of April 2013 because of issue’s regarding the installation of the mobile version of this site.
So now I’m right back where I started from.
Still searching for a way of speeding up my page loading times
Upgrading or changing my hosting provider is something that I will have to consider doing in the very near future. But for now, I will remove a few more plugins, widgets, and of course optimize my Database on a regular basis.
What are you doing to speed up your website? tell me by leaving a comment below