How To Lower Your Bounce Rate

It has been often said by many Affiliate Marketers, that the key to having a successful online business is driving a lot of targeted real visitors to your website.But, If you just happen to be starting out online. Then you will find this task almost impossible.

And thats only part of your problem because, as hard as it is to get visitors to you’re website. It is even harder to get them to stay there.

Bounce rate is a measurement of how long visitors are staying on your web pages,

Get Google Analytics

To truly understand bounce rate you will need to have installed Google Analytics on your web site.

Once you have done this, you will have an amazing amount of statistical information at your finger tips which will enable you to better understand your customer needs.

“Now, lets move on to lowering your bounce rate.”

Related Content

Probably the most important thing you must have, “In fact, I will go even further and say…

“CONTENT” is the number one thing that must always be present on your website.”

Your own originally written informative content is far and away the best method of keeping low bounce rates…

But if writing something for yourself totally freaks you out.

You can always stick a couple of fREE articles on to your web site from Ezine or Go

Note: If you decide to follow this route, make sure that the writer of the article is given full credit for their work.

Using the search engines is how most people will find your web site. If you’re site does not match what they are searching for.

“BAM” they’re gone, and you’ve just lost another potential long term customer…

and received your first high bounce.

Now, just imagine. That the same thing happens 1000’s of times a day on your web site.

You will have a 100% Bounce Rate. Which is not a very good thing to look at.

You can prevent this occurrence from happening by simply doing basic KEYWORD RESEARCH first before you write anything  on your website.

“Ok, now that you understand the relationship between good original content and lower bounce rates.”

Lets move on to the next stage which is your “LANDING PAGES”

It is no good having great content on your site that nobody else can see.

“How does this happen, I hear you ask?”

This can happen when you send all of your traffic to the main domain name only.

Let’s say,(for example) your website is about oranges, and your domain is www.oranges. com

You would rightly start telling your friends,family, and everybody else about your brand new website.

In the beginning sending all of your visitors to the main domain will be ok.

But, as you begin to produce more content. Your website becomes larger. This means that there will be more web pages for your visitors to look at.

The only thing is,  that they won’t be able to see it.

Because, You keep sending them to  www. oranges .com

instead of www. oranges. com/Spanish-oranges  or

www. oranges .com/navel-oranges

Don’t expect your visitors to go looking for your web pages about

Tangerines,Satsumas, and the multitude of different variations of oranges that you have written about.

Remember that visitors to your web site are usually in a hurry. They want to see the information that they are looking for instantly.

They do not want to click on 3 different links to get to their destination, and they definitely will not want to scroll down a very long web page.

You see. Your average visitor is not only in a hurry they are also very lazy.”

So, always send them to the web page that is the closest match to their search enquiry.

Quality Traffic Sources

There are three different traffic sources that you should be concerned with. Search,Direct,and Referred.

I think that you already know enough about how search engines work…

So, I will concentrate on the other 2 types. Direct Traffic and Referred Traffic.

Both of these are easy enough  to understand.

Direct traffic is from visitors who found your web site via a bookmark or they typed in your web address directly into their browser.

Referred traffic is from visitors who found your web site after visiting another site.

Ideally you want a mixture of all three.

Never rely on one traffic source only.

Your overall bounce rate will always go up and down. That is just the nature of the Internet and the way people  use it.

But you can easily keep your bounce rate around the 70% mark providing that you…

1) Do Your keyword researchfirst before you write

2) Write informative and original content

3) Get your traffic from quality sources

4) Send all visitors to the correct landing pages on your web site.

There are some variables that you can never control.

Such as the fact that most of your traffic will always go to the home page of your website.

The reason for this is because your domain name is usually the easiest to remember, and your visitors. Will  nearly always choose what they consider to be the quickest route to your web site.

About paul profitt (74 Posts)

Hi there,I am the site owner and Administrator of I Want To Know Marketing.Com. I write about Affiliate Marketing,Social Media and Video Marketing. I Thank you for reading this blog post, and If you would like to learn the real reason why you’re not making money online .Then please sign up toThe Best Affiliate Training Program Right NOW

18 Responses to “How To Lower Your Bounce Rate”

  1. I wanted to thank for the wonderful article; this is the thing that keeps me entertained through the day. I’ve been searching around for your site upon hearing about them from a friend, and was delighted when I was able to find it after searching for some time. Being a avid blogger, I am glad to see others taking initiative and adding to the community. I just wanted to comment to show my appreciation for your work as it is actually very encouraging, and many people do not get the recognition they deserve. I know I’ll come back to read more and will tell my friends.

  2. Tommy P. says:

    Hey. I like your template/theme a lot. It’s very clean, but I found a new one that you may want to check out. This is probably the coolest WordPress template I’ve ever used. It’s a high quality premium WP theme that’s pretty cheap considering what it’s got built into it. Check the video out that shows the theme if you want to HERE. I’ve been using it along with this seo plugin HERE and have seen major improvements in my blogs over the last few weeks. Check them out if you want to. 🙂

    • Paul Profitt says:

      Hi Tommy P

      Thanks for commenting on this post.

      I've had a look at the Socrates WordPress theme that you are recommending.

      I have to say that I am really impressed with it.

      If and when I decide to change my theme. Its going to be a straight
      shoot-out between Socrates and Thesis, which is another wordpress theme that I rate highly.

  3. mary anne tuker says:

    Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. Analytics shows they are coming to the site but I have a feeling “nobody wants to be first”.

    • Paul Profitt says:

      Hi Mary Anne

      I thank you for your comments.

      Just had a quick look at you're

      "Musical Theatre Now" web site.

      My first impression is that you
      definitely need more written content
      on your home page.

      By doing this, you will give your
      web site a better chance of getting
      higher SEO rankings.

      This will eventually lead to more
      targeted visitors who are more
      likely to leave comments.

  4. Watch Online Movies says:

    Thank you very much for this great blog; this is the kind of thing that keeps me going through the day. I’ve been searching around for your site after I heard about them from a close friend and was thrilled when I was able to find it after looking for some time. Being an avid blogger, I’m pleased to see others taking initiative and contributing to the community. I just wanted to comment to show my appreciation for your work as it’s very encouraging, and many bloggers do not get the credit they deserve. I’m sure I’ll be back and will send some of my friends.

    btw, your sites sometimes shows me a server error page, something with the database, just letting you know.


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  8. Lots of good information posted here. I actually liked how you over-delivered valuable details through this post, from lowering bounce rates to getting quality and targeted traffic. Just to add something relevant here, the most important thing that any site should do to reduce bounce/exit rates is to provide world-class and at the same time useful contents. that alone will let your visitors stick their eyes on the page. Keep it up 🙂

    • Paul Profitt says:

      Hello Friend

      You are right good content is the key to
      lowering your web sites bounce rate.


      There are other things that you need
      to take into consideration like

      Poor: Web site Design

      Poor: Web site navigation

      Slow web page load times

      All of the above will have a effect on how
      long visitors stay on your web site

      • definitely agree with what you've pointed there man. I think too much ads on a page may also affect this, particularly with adsense and banners. Not really sure if it's good or not, knowing that they are paying you to have your visitors exit your page. I'm making sense, right? 🙂

        It's really best to keep the site design, navigation and plugin placements clean and simple, since people are there for your content, you just need to guide them on the right track, which is your pocket 🙂

  9. After reading your posts, I am pleased to find a site that has all the relevant details that I would like to pass onto my friends. Thank you and keep up the good work.

  10. Wow, Awesome post – website traffic statistics-How to Lower Your Bounce Rate | Paul Profitt Affiliate Marketing Blog was a wonderful read. I’m such a newbie when it comes to all this, Thanks for this!

    • Paul Profitt says:

      Hi Boris

      I thank you for your comments.

      Starting out in Affiliate Marketing
      can be difficult subject to grasp in
      the beginning.

      Your success will depend on how much
      time and effort you put into learning.
      the new skills required.

      It can be hard work at times, but you
      must remain persistent.

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