Paul Profitt Affiliate Marketing Blog

“Paying  for Advertising is something that I really hate”. I know that its necessary, and online advertising has sent serious amounts of traffic to the various Affiliate Products that I promote but, I still have mixed feelings about using paid advertising sources.

For you to understand my reasons for being so sceptical, you only need look at Paid Advertising and then, compare it to getting your website ranked in the natural search engines results.

I know that when people find my website via the search engines, they will usually stay on my site for a longer period of time, because my web page is related to the search term that they were looking for.

Using a paid Internet Marketing Advertising service however, is a entirely different kettle of fish because. I am crucially aware that I only have seconds to get any interested buyer attention, before he or she clicks away from my web page.

When you start advertising your own web site, just know that people won’t be interested in hanging around trying to figure out what you’re offer is about. You will have no more than 5 seconds to grab them by the throat before they leave your page.

If you really want to get the best results from paid advertising then make sure that you…

…Don’t make the mistake of advertising your professionally designed web page without a attention grabbing headline, a call to action, and a sales pitch, unless of course,  your not interested in making any sales.

In advertising, timing is everything. You might have a wonderful product or service, but the group of people who see your ad are just not interested in making a purchase at that moment in time, this is not your fault, It’s just one of those things that always happens in advertising.

Having just read this page,  you must be wondering if it is actually really worth your while paying for advertising?

 My answer to that question is YES! for reasons that I explain here.

In terms of traffic generation, advertising is probably the worst method that you could use but, once you know and understand it’s limitations (like I have shown you here) it will become a powerful secret weapon that you can always rely on to make you money online.

How do you get visitors to see your brand new website? “Quick answer,” you have to ADVERTISE it. Yes! I know you already know this and, you have probably got the mother of a hard luck story to tell me about how a Advertising agency ripped you off. “I would really love to hear it” but, this article is not actually about…

 Advertising agencies.

It’s about Internet Marketing Advertising, and showing you why it is necessary.
 

Why Should You Advertise?
 

1)For Exposure: you need people to see exactly what you are offering, and by choosing to advertise, you can get a lot of people to see your website very quickly for free or at a very low cost. Just remember that in most cases you will always get better results if you use a paid online advertising service.
 

2)For Reputation: People will trust you more if you are willing to pay for your advertising, they will perceive you as someone who is serious about their business. Paying for expensive advertising will instill confidence in all potential customers to your website, which greatly increases your chances of making that sale.
 

3)For Leverage: considered by many experts to be the most important benefit of advertising. One of the major problem’s that you face if you are a “NEWBIE” in Affiliate Marketing is trying to convince people to purchase something from you without any proof of your earnings or testimonial’s from people that you know.

By using leverage, you can ride on the back of the already successful online marketers by saying…

..”Here is how I make a £1000 a day working at home”,

 but in this instance, the word I is referring to the person who actually wrote the sales page that you are using, and not yourself. this is the true power of using leverage.
 

Now you know the reasons why you must advertise your website, Let’s move on to identifiying the 3 main advertising types that are the most popular online.

1)Involentary: this refers to any form of advertising that you are forced to look at, this includes pop ups,pop unders or some dodgy code that someone has left on your browser that prevents you from leaving their webpage easily.
 

2)Volentary: this refers to people making a conscious decision to visit your website, without any encouragement from yourself or others. this type of advertising includes Pay Per Click, Banners, Classified ads, or Safelists.
 

3)Incentive: this refers to you being paid to look at other people’s ads. Your payment can be in the form of credits and in some cases money. Any credits that you earn can be used to advertise your own website, and if have a downline, there are some advertising sites that will allow you to offer your credits to members of you’re downline.

This Type of advertising includes, Traffic Exchanges, Paid to read emails, and Paid to surf websites.

If you have just got you’re brand new website up and running, then you really have to advertise it.  After all, you have no list or JV (Joint venture partners) that you can call on.

 There is no doubt, that advertising can be a risky business but, if you take a baby step approach to it. You can still acheive spectacular results without running up huge advertising costs.