One of the holy grails of Online Marketing is creating the “irresistible offer”. It really is the key to unlimited wealth and power. But is there really such a thing or, is it just all smoke and mirrors?
A hallmark of a great sales copywriter is their uncanny ability to make you buy things that you don’t really need.
This is why they are in such high demand, and the reason why they can charge 1000′s of dollars for their work.
To this day. I still find myself making online purchases that, on reflection. I should not have made.
“So you can clearly see, that even those of use who have been involved in Online Marketing for a number of years. Are not totally immune to a cleverly worded sales letter.”
As good as having brilliantly written sales copy on your website is.
Once you combine it with a great offer in video format.
You will have a powerful sales tool that is almost impossible for you’re customers to resist. In effect,You will have created…
“THE IRRESISTIBLE OFFER.”
A word of “WARNING” the secret of making a killer video sales letter work is, the quality of you’re offer.
It won’t be the headline, or the price, or the color of the order button, etc…
It’s the OFFER!
When I first heard about this amazing technique I was just a little bit sceptical to say the least. But after having tried it on a few of my promotions. I can honestly say that it works beautifully.
Do You Know Your Customers?
Knowing what your customers needs plays a huge part in creating a irresistible offer. You may think that you know this already…
BUT.
In all probability you don’t. To know what your customers want requires a almost telepathic connection with their minds.
It is a skill, that takes many months or years to master.
However.
There is a ready made short cut that you can take now.
That will dramatically cut down your learning time by as much as 75%
All you have to do is become a member of the market yourself. In other words “BUY THE PRODUCTS” that you want your customers to purchase from you.
“When you think about it logically, it makes perfect sense.
By simply buying the product, you have a advantage over practically anyone who hasn’t, You will be able to give a truly honest review about the product, because you actually use it yourself.
If you think that the product was a waste of money, then tell your customers. They will love you for your honesty.
This will also help you in the long run when you start recommending products to them that you really like.
Purchasing online helps you to better connect with your customers minds. You can share their pain over a product or service that they were not happy with.
You can share your experiences the good and the bad.
By doing this. You will be steadily raising your credibility and building trust with you’re customers.
Another great place to find out about your market is through forums.
Sort through the threads with the highest views and you’ll quickly get a good idea of the hot points within your market. And of course, you can also get some of your best insights from surveys and testing.
So in closing. Just remember that to get inside the mind of your customer. You have to find out what they want, and then with the use of excellent sales copy on your website backed up by a video to enforce your message.
You will be well on your way to creating the ultimate irresistible offer.
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