Just a couple of months after being sued by former German First Lady Bettina Wulff, for defamation of her reputation.
Google finds its self in hot water again.
This time with the German press, over their Google News service.
A new law could be passed by the Government that would force Google.
To pay newspapers publishers for using snippets of articles in Google News.
If this proposal is made legal.
It will have far reaching consequences for all content writers.
Who’s articles are currently ranked in the Google Search Engine Result’s.
Trying to force Google into paying to index and link newspaper and magazine material. Might be seen as a bold move in the eyes of some.
But what about the rest of the German population who regularly use the Internet. What about the small business owners.
Do they really want to use a search engine that in the future… will only give them very limited results?
My gut feeling is no they won’t.
I’m not saying that Google is perfect and we can’t do without them.
But in my opinion they are still the best at what they do. And besides if this proposal is passed by the German government it will not only effect Google.
It will also be the beginning of the end for all of the other search engines as we know them today.
Being a content publisher myself, I kinda like the idea of Google paying me every time they index one of my blog post.
But in reality I know that the chances of this happening are slim to none.
Any extension to the current copyright law could force Google to raise the price of their services.
Which in my opinion will be bad for Online Business, both big and small.
Google doesn’t owe the German press anything.
If they want to make money from them, then they should use Adsense and YouTube like the rest of us.
And let’s not forget the vast amount of free traffic that Google already sends to the websites of these apparently poor disgruntled newspaper men.
Money Or Power
I suspect that the real reason why the German Press has challenged Google is more to do with power rather than money.
Because they have realized (just like other news publishers all across the world) that more and more people are turning away from the printed press. In favor of the Internet
20 Years ago, I was buying at least 2 newspapers a day. Now I buy less than 20 newspapers a year.
The Dandy a very popular comic that I use to buy as a kid. And has been around for 75 years has just printed possibly its last ever copy (Dec-4-2012) in that format.
You can only read it online now, which as a die hard comic lover is something that I find very sad.
But that is just the nature of progress and business,it really is adapt or die. I have to get use to it, You will have to get use to it.
And the German Press had better stop throwing all of their toys out of the pram… and get use to it too.
Google may not be perfect.
But I trust them more than the politicians who are trying to change things for the worst, instead of better.
So who are you backing to win this battle, Google or the German Publishers?
Tell me by leaving a comment below.